Predictability of User Behavior in Social Media: Bottom-Up v. Top-Down Modeling.
David DarmonJared SylvesterMichelle GirvanWilliam RandPublished in: SocialCom (2013)
Keyphrases
- user behavior
- social media
- social networking
- user interaction
- user preferences
- user experience
- user activity
- user browsing
- user actions
- log analysis
- user behavior patterns
- online advertising
- individual user
- implicit feedback
- user interests
- user intent
- web usage mining
- social networks
- web browsing
- knowledge discovery
- browsing behavior
- user activities
- click models
- user goals
- attention mechanism