Frequency Capping in Online Advertising.

Niv Buchbinder Moran Feldman Arpita Ghosh Joseph Naor

Published in: WADS (2011)

Keyphrases

online advertising
user behavior
behavioral targeting
display advertising
advertising campaigns
long tail
user experience
information retrieval
sponsored search
search advertising
artificial intelligence
knowledge base
web search
user interaction
contextual information
internet advertising