Fine-Grained Context-aware Ad Targeting on Social Media Platforms.
Carmen De MaioMariacristina GalloFei HaoVincenzo LoiaErhe YangPublished in: SMC (2020)
Keyphrases
- context aware
- fine grained
- social media platforms
- social media
- advertising campaigns
- coarse grained
- contextual information
- ubiquitous computing
- context awareness
- mobile devices
- access control
- mobile computing
- ambient intelligence
- context aware ubiquitous learning
- ubiquitous learning
- smart environments
- mobile applications
- mobile users
- smart spaces
- current context
- information systems
- user context
- context aware systems
- high level
- ubiquitous environment
- social networks
- data lineage
- databases