Improving Post-Click User Engagement on Native Ads via Survival Analysis.
Nicola BarbieriFabrizio SilvestriMounia LalmasPublished in: WWW (2016)
Keyphrases
- survival analysis
- user engagement
- user experience
- breast cancer
- regression model
- user behavior
- search engine
- sponsored search
- machine learning
- data mining methods
- evolutionary computing
- data mining
- contextual advertising
- predictive modeling
- online advertising
- click prediction
- search advertising
- kaplan meier
- logistic regression
- user satisfaction
- data mining techniques
- neural network
- artificial intelligence
- user interaction
- big data
- model selection
- information extraction
- evolutionary algorithm
- information retrieval