Can social interaction-oriented content trigger viewers' purchasing and gift-giving behaviors? Evidence from live-streaming commerce.
Qiang YangJiale HuoHongxiu LiYue XiYong LiuPublished in: Internet Res. (2023)
Keyphrases
- social interaction
- live streaming
- social behavior
- social structure
- mutual adaptation
- social norms
- social media
- social networks
- turn taking
- social skills
- multimedia
- mutual understanding
- user generated content
- behavior analysis
- human behavior
- metadata
- peer to peer
- online learning communities
- user behavior
- next generation networks
- motion estimation
- image quality