The Price of Free: Privacy Leakage in Personalized Mobile In-Apps Ads.
Wei MengRen DingSimon P. ChungSteven HanWenke LeePublished in: NDSS (2016)
Keyphrases
- mobile applications
- context aware
- providing personalized
- mobile apps
- mobile phone
- mobile devices
- personal information
- mobile computing
- privacy preserving
- m learning
- location aware
- mobile learning
- android platform
- mobile users
- information leakage
- mobile environments
- mobile services
- mobile technologies
- user profiles
- differential privacy
- handheld devices
- privacy preserving data mining
- mobile platforms
- sensitive information
- e learning
- user centric
- statistical databases
- online advertising
- privacy concerns
- smart phones
- information loss