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The influences of the characteristics of opinion leaders on consumer purchase intention in a mobile e-commerce webcast context.
Ping Wang
Wen Chen
Published in:
Int. J. Netw. Virtual Organisations (2023)
Keyphrases
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purchase intention
online stores
online shopping
opinion leaders
electronic commerce
electronic word of mouth
context aware
product quality
mobile devices
information retrieval
social networks
website
mobile learning
content analysis