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Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options.
Benedict G. C. Dellaert
Pratibha A. Dabholkar
Published in:
Int. J. Electron. Commer. (2009)
Keyphrases
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mass customization
product information
mass production
web services
product design
service providers
product development
end users
cost efficient
knowledge acquisition
database design
life cycle
web technologies
decision support system
product configuration
case study
knowledge base