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Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns.
Sérgio Moro
Paulo Cortez
Paulo Rita
Published in:
Neural Comput. Appl. (2015)
Keyphrases
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neural network
prediction accuracy
improve the prediction accuracy
pattern recognition
social media
fuzzy logic
prediction model
prediction error
rough sets
neural network model
rule extraction
artificial neural networks to predict