Marketing Military Realism in Call of Duty 4: Modern Warfare.
Matthew PaynePublished in: Games Cult. (2012)
Keyphrases
- website
- marketing strategies
- virtual reality
- consumer behavior
- data mining
- decision making
- network centric
- customer behavior
- customer relationship management
- computer generated forces
- database marketing
- predictive modeling
- photorealistic
- customer service
- simulation models
- data mining technology
- command and control
- short and long term
- social media
- information warfare
- long term
- unmanned aerial vehicles
- customer support
- augmented reality
- small and medium sized