IT leveraged downstream supply chain capabilities on competitive marketing performance - a study of Indian manufacturing firms.
Srinivasan SundarGanesan KannabiranGaurav Abhishek TiggaPublished in: Int. J. Bus. Perform. Supply Chain Model. (2018)
Keyphrases
- supply chain
- resource based view
- supply chain management
- decision making
- lead time
- quantity discount
- trading partners
- manufacturing companies
- inventory control
- supplier selection
- service level
- supply chain coordination
- cost savings
- inventory management
- operating costs
- bullwhip effect
- information technology
- distribution centers
- product life cycle
- rfid technology
- revenue sharing
- customer service
- data mining