Trust in E-Commerce: Social Networks vs. Institutional Credibility.
Fahri UnsalKurt KomaromiG. Scott EricksonPublished in: Int. J. E Adopt. (2011)
Keyphrases
- social networks
- virtual communities
- reputation models
- electronic commerce
- social influence
- social network sites
- trust model
- social network analysis
- trust relationships
- social interaction
- online social networks
- social context
- social media
- social connections
- higher education
- trust evaluation
- electronic marketplaces
- reputation information
- social structures
- internal and external
- perceived risk
- social networking
- network structure
- community detection
- business models
- link prediction
- information flow
- social web
- online communities
- mobile commerce
- online social
- complex networks
- information technology