When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities.
Linlin LiuRenjing LiuMatthew K. O. LeeJiawen ChenPublished in: Internet Res. (2019)
Keyphrases
- social media
- online consumer
- online shopping
- social networks
- purchase intention
- consumer behavior
- social web
- online consumer reviews
- online social
- social media streams
- online reviews
- user generated content
- online communities
- product information
- social connections
- learning environment
- consumer trust
- online stores
- social networking sites
- virtual communities
- social networking
- social network analysis
- social relationships
- big data
- consumer reviews
- social media content
- social interaction
- pricing strategies
- community detection
- community structure
- search advertising
- social media data
- product quality
- social context
- social media platforms
- online markets
- social activities
- decision making