Purchase Behavior Prediction in E-Commerce with Factorization Machines.

Chen Chen Chunyan Hou Jiakun Xiao Xiaojie Yuan

Published in: IEICE Trans. Inf. Syst. (2016)

Keyphrases

purchase behavior
electronic markets
electronic commerce
prediction accuracy
prediction model
prediction algorithm
matrix factorization
prediction error
data sets
neural network
case study
least squares
sponsored search advertising