Research into factors affecting the attitudes of university students towards WeChat marketing based on AISAS mode.
Zhiqin DuPublished in: EIT (2015)
Keyphrases
- factors affecting
- university students
- perceived usefulness
- learning outcomes
- mobile learning
- gender differences
- factors influencing
- computer self efficacy
- questionnaire survey
- pedagogical agents
- key factors
- data mining
- individual differences
- consumer behavior
- decision making
- attitudes toward
- learning experience
- website
- social media
- higher education
- learning activities
- customer relationship management
- information systems
- randomly assigned
- collaborative learning
- learning environment
- databases