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Personalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland.
Petra Schubert
Uwe Leimstoll
Published in:
J. Electron. Commer. Organ. (2004)
Keyphrases
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electronic commerce
small and medium enterprises
small and medium sized enterprises
user profiles
collaborative filtering
user modeling
recommender systems
knowledge management
context aware
web personalization
real time
search engine
database systems
multi agent
user profiling
personalized services