Customers' Perceived Value, Satisfaction, and Loyalty in Online Securities Trading: Do Moderating Effects of Technology Readiness Matter?
Phan Dien VyThang DinhLam Trong VuLong PhamPublished in: Int. J. E Serv. Mob. Appl. (2022)
Keyphrases
- customer satisfaction
- user satisfaction
- customer loyalty
- service quality
- internet shopping
- switching costs
- potential customers
- electronic commerce
- online learning
- financial markets
- trading strategies
- online banking
- online services
- technology acceptance
- online shopping
- online environment
- customer relationship management
- data mining
- financial services
- technology adoption
- case study
- internet enabled
- online retailers
- stock exchange
- online stores
- online resources
- marketing strategies
- electricity markets
- website