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What makes consumers trust and adopt fintech? An empirical investigation in China.

Taewoo RohYoung Soo YangShufeng XiaoByung Il Park
Published in: Electron. Commer. Res. (2024)
Keyphrases
  • hong kong
  • consumer trust
  • search engine
  • social networks
  • virtual communities
  • trust model
  • online shopping
  • social capital
  • health information
  • individual level
  • trust management