Extracting advertising keywords from URL strings.
Santosh RajuRaghavendra UdupaPublished in: WWW (Companion Volume) (2012)
Keyphrases
- keywords
- web pages
- search engine
- keyword search
- contextual advertising
- edit distance
- text documents
- web documents
- website
- semantic information
- visual features
- automatically extracted
- keyword extraction
- information retrieval systems
- relevant documents
- online advertising
- string matching
- internet advertising
- database
- textual information
- user queries
- document collections
- wordnet
- natural language processing
- information retrieval
- databases