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Influence of Native Video Advertisement Duration and Key Elements on Advertising Effectiveness in Mobile Feeds.
Bingcheng Wang
Man Wu
Pei-Luen Patrick Rau
Qin Gao
Published in:
Mob. Inf. Syst. (2020)
Keyphrases
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mobile advertising
video sequences
real time
multimedia
mobile devices
mobile phone
internet advertising
semantic concept detection
streaming video
real time video
video processing
video content
video streams
video frames
video data
user satisfaction
video analysis
video shots
online video
learning activities
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