Textual Paralanguage and Its Implications for Marketing Communications.
Andrea Webb LuangrathJoann PeckVictor A. BargerPublished in: CoRR (2016)
Keyphrases
- multimedia
- decision making
- data mining
- long term
- website
- communication systems
- natural language
- visual representations
- communication networks
- customer relationship management
- real time
- metadata
- artificial intelligence
- machine learning
- neural network
- social media
- communication patterns
- customer behavior
- consumer behavior
- target audience
- predictive modeling
- user generated
- textual information
- natural language processing
- databases