Incorporating the voice of the customer into mass-market software product management.
Dana NaousAndrea GiessmannChristine LegnerPublished in: SAC (2020)
Keyphrases
- software product
- software development
- reverse engineering
- life cycle
- development projects
- product quality
- requirements engineering
- software quality
- customer relationship management
- business applications
- decision making
- management system
- information systems
- knowledge management
- software industry
- software projects
- electronic commerce
- software process
- project management
- data management
- multi agent
- customer satisfaction
- software engineering
- database systems
- e learning
- artificial intelligence