Personalized Attraction Enhanced Sponsored Search with Multi-task Learning.
Wei ZhaoBoxuan ZhangBeidou WangZiyu GuanWanxian GuanGuang QiuWei NingJiming ChenHongmin LiuPublished in: KDD (2019)
Keyphrases
- multi task learning
- sponsored search
- multi task
- click prediction
- search engine
- learning tasks
- online advertising
- multitask learning
- high order
- multiple tasks
- gaussian processes
- learning problems
- e learning
- transfer learning
- learning algorithm
- user experience
- learning models
- user profiles
- theoretical analysis
- web search
- user interface
- metric learning
- machine learning algorithms
- expert systems
- model selection
- markov random field
- multi class