The Effects of Website Personalization on User Intention to Return through Cognitive Beliefs and Affective Reactions.
May D. WangBenjamin P.-C. YenPublished in: PACIS (2010)
Keyphrases
- website
- user intention
- cognitive model
- affective computing
- decision making
- user behavior
- meta cognitive
- search result
- mental states
- individual differences
- learning algorithm
- affect recognition
- cognitive states
- learning process
- belief revision
- social media
- feedback information
- web usage mining
- web pages
- co occurrence
- socio cognitive
- query language