Collaborative Customer Management in Financial Services Alliances.
Malte GeibLutz M. KolbeWalter BrennerPublished in: AMCIS (2004)
Keyphrases
- financial services
- banking services
- commercial banks
- customer relationship management
- risk management
- management system
- driving forces
- collaborative learning
- competitive advantage
- banking industry
- marketing strategies
- electronic commerce
- data management
- project management
- credit risk
- open source
- artificial intelligence
- databases
- economic development
- business processes