Factors affecting consumer attitude towards mobile advertising in India.
Mary MathewAnirudha DambalPublished in: Int. J. Inf. Technol. Manag. (2010)
Keyphrases
- factors affecting
- mobile advertising
- internet advertising
- factors influencing
- attitudes toward
- developing countries
- data mining
- key factors
- computer self efficacy
- hong kong
- perceived usefulness
- online advertising
- behavioral intention
- purchase intention
- government services
- online shopping
- purchase behavior
- product quality
- statistically significant
- information retrieval