The influence of customer experience on customer loyalty for the mobile telecommunication services.
Hassan Shakil BhattiTayyaba HassanPublished in: CONF-IRM (2019)
Keyphrases
- telecommunication services
- customer loyalty
- churn prediction
- customer satisfaction
- service quality
- potential customers
- marketing strategies
- data mining
- mobile devices
- mobile applications
- multimedia services
- credit risk
- next generation networks
- website
- user experience
- random forest
- mobile networks
- mobile users
- evaluation method
- rule induction
- ip networks
- customer relationship management
- mobile phone
- information systems
- decision makers
- quality of service
- electronic commerce
- context aware