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Consumer engagement in an online brand community.
Francisco José Martínez-López
Rafael Anaya-Sánchez
Sebastian Molinillo
Rocío Aguilar-Illescas
Irene Esteban-Millat
Published in:
Electron. Commer. Res. Appl. (2017)
Keyphrases
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online learning
online communities
virtual communities
purchase intention
electronic commerce
online search
online learning communities
learning environment
online markets
online retailers
learning community
online shopping
community members
online environment
online social
social support