Timing of Adaptive Web Personalization and Its Effects on Online Consumer Behavior.

Shuk Ying Ho David Bodoff Kar Yan Tam

Published in: Inf. Syst. Res. (2011)

Keyphrases

web personalization
consumer behavior
user interests
online consumer
usage data
website
web usage mining
web mining
recommender systems
web users
online shopping
recommendation systems
personalized recommendation
access patterns
marketing strategies
web documents
data mining