Preference Mapping for Automated Recommendation of Product Attributes for Designing Marketing Content.
Moumita SinhaRishiraj Saha RoyPublished in: CBRecSys@RecSys (2014)
Keyphrases
- user preferences
- multi attribute
- consumer behavior
- long tail
- product recommendation
- recommender systems
- collaborative filtering
- web personalization
- schema matching
- data mining
- user experience
- multimedia content
- product information
- personal preferences
- attribute values
- user profiles
- website
- web content
- data records
- personalized recommendation
- social media
- long term
- multimedia
- metadata
- customer preferences
- small and medium sized
- customer base
- customer support
- social context
- customer satisfaction
- user generated
- user generated content
- recommendation systems
- rough sets