Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1.
Michael Reiner KammJan-Peter KucklickJohannes SchneiderJan vom BrockePublished in: Inf. Syst. Manag. (2021)
Keyphrases
- data mining
- business intelligence
- data mining techniques
- cluster analysis
- association rules
- small number
- association rule mining
- databases
- data analysis
- knowledge discovery
- previously unknown
- computer programs
- data mining tasks
- pattern discovery
- data mining methods
- data warehousing
- intrusion detection
- rough sets
- text mining
- information retrieval
- neural network