The role of social and parasocial relationships on social networking sites loyalty.
Rodoula H. TsiotsouPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- social networking sites
- social relationships
- social networking
- social media
- young adults
- social networks
- social recommendation
- online social networks
- instant messaging
- social activities
- user generated content
- internet users
- social computing
- social graph
- customer satisfaction
- social relations
- service quality
- social norms
- social context
- online social
- social structure
- potential customers
- personal information
- social interaction