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Pricing Strategy of Dual-channel Retailers under Offline Channel Promotion Effort.

Hao LiuZhiping Wang
Published in: ICIME (2017)
Keyphrases
  • dual channel
  • optimal pricing
  • pricing strategies
  • supply chain
  • pricing model
  • dynamic pricing
  • inventory control
  • decision making
  • software agents
  • supply chain management
  • single product