Barriers in achieving business/IT alignment in a large Swedish company: What we have learned?
Carolina AlacevaLazar RusuPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- financial statements
- manufacturing companies
- financial information
- business models
- business strategy
- business processes
- electronic commerce
- business process
- customer service
- high tech
- case study
- small businesses
- business activities
- marketing campaigns
- customer support
- information systems
- data mining
- customer relationship management
- small and medium sized enterprises
- customer data
- financial services
- return on investment
- real world
- image alignment
- image registration
- customer retention
- decision making
- information technology
- customer base
- online learning
- free text
- business decisions
- dynamic time warping
- competitive advantage
- product development
- big data
- data quality
- competitive environment
- digital economy