Augmented Reality Marketing: Factors that Affect the Intention to Use a Virtual Try-on Mobile Application.
Elpida EfstathiouDimitris DrossosPublished in: HCI (55) (2024)
Keyphrases
- augmented reality
- factors that affect
- mobile applications
- virtual objects
- mobile devices
- mobile phone
- mixed reality
- context aware
- virtual reality
- computer self efficacy
- m learning
- mobile users
- human computer interaction
- perceived usefulness
- interaction design
- smart phones
- user experience
- real scenes
- location based services
- multi user
- head mounted display
- mobile apps
- live video
- computer generated images
- real environment
- mobile services
- computer graphics
- end users