Cross-brand and cross-channel advertising strategies in a dual-channel supply chain.
Liwen LiuLingli WuXianpei HongPublished in: RAIRO Oper. Res. (2020)
Keyphrases
- supply chain
- cross channel
- dual channel
- revenue sharing
- supply chain management
- trading agents
- bullwhip effect
- inventory management
- decision making
- inventory control
- quantity discount
- lead time
- operating costs
- free riding
- service level
- supplier selection
- query recommendation
- random walk
- distribution centers
- rfid technology
- cost savings
- profit sharing
- wireless sensor networks
- e learning