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Multi-period marketing-mix optimization with response spike forecasting.
Rikiya Takahashi
T. Yoshizumi
Hideyuki Mizuta
Naoki Abe
Ruby L. Kennedy
Vincent J. Jeffs
Ravi Shah
Robert H. Crites
Published in:
IBM J. Res. Dev. (2014)
Keyphrases
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multi period
production planning
planning horizon
routing problem
facility location problem
optimization problems
data envelopment analysis
multi item
expert systems
total cost
data mining
decision making
dynamic programming
input output