Prioritization of Factors Affecting Customers' E-commerce Platform Selection with Fuzzy Cognitive Mapping.
Çaglar AkinFerhan ÇebiPublished in: AICCONF (2024)
Keyphrases
- factors affecting
- factors influencing
- customer preferences
- fuzzy sets
- fuzzy rules
- key factors
- product information
- electronic commerce
- online stores
- fuzzy logic
- customer relationship management
- purchasing behavior
- consumer behavior
- fuzzy numbers
- information processing
- cognitive processes
- cognitive science
- membership functions
- ontology mapping
- service providers
- online banking
- marketing strategies
- product recommendation
- control system
- decision making
- business activities
- potential customers
- genetic algorithm
- neural network