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Conceptual articles may disrupt the field of marketing but continue to decline in numbers: Evidence from a GPT-assisted study.

Jennifer JooYeon LeeHyunuk Kim
Published in: CoRR (2023)
Keyphrases
  • databases
  • statistical analysis
  • data mining
  • search engine
  • case study
  • empirical studies
  • empirical evidence
  • genetic algorithm
  • artificial intelligence
  • theoretical framework
  • simulation study
  • future development