Information retrieval challenges in computational advertising.
Andrei Z. BroderEvgeniy GabrilovichVanja JosifovskiPublished in: CIKM (2011)
Keyphrases
- computational advertising
- information retrieval
- open problems
- data mining and machine learning
- web mining
- information extraction
- sponsored search
- machine learning and data mining
- information retrieval systems
- language model
- test collection
- text summarization
- real world
- search engine
- retrieval systems
- dimension reduction
- question answering
- text mining
- relevance feedback
- application of data mining
- machine learning