Business Lessons for Higher Education Marketing.
Ruth Gannon-CookKathryn LeyPublished in: Int. J. Technol. Educ. Mark. (2011)
Keyphrases
- higher education
- telecommunications industry
- south africa
- customer relationship management
- data mining
- online learning
- e learning
- learning technologies
- distance learning
- small and medium sized
- mobile learning
- learning management systems
- information systems
- marketing campaigns
- hong kong
- internet marketing
- open university
- learning in higher education
- institutions of higher education
- problem based learning
- blended learning
- hybrid learning
- m learning
- knowledge management
- tertiary education
- technology enhanced
- networked learning
- educational contexts
- knowledge practices
- vocational education
- online education
- open educational resources
- corporate training
- case study