Dynamical Trust and Reputation Computation Model for B2C E-Commerce.
Bo TianKecheng LiuYuanzhong ChenPublished in: Future Internet (2015)
Keyphrases
- trust model
- probabilistic model
- mathematical model
- theoretical framework
- computational model
- high level
- probability distribution
- management system
- trust evaluation
- data sets
- formal model
- electronic commerce
- parameter estimation
- hidden markov models
- prior knowledge
- similarity measure
- case study
- decision making
- learning algorithm
- neural network