Market Basket Analysis for Fresh Products location improvement: A case study of E-Commerce Business Warehouse.
Pattraporn JirapatsilNaragain PhumchusriPublished in: MSIE (2022)
Keyphrases
- market basket analysis
- electronic commerce
- consumer behavior
- business models
- data mining
- association mining
- customer loyalty
- product information
- cross selling
- association rules
- data warehouse
- business intelligence
- data mining applications
- transactional databases
- data warehousing
- apriori algorithm
- association rule mining
- data mining tools
- case study
- product recommendation
- online stores
- decision making
- customer relationship management
- electronic markets
- business activities
- business processes
- online shopping
- software vendors
- data sets
- huge number
- service quality
- itemsets
- query processing
- databases
- database