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NBC-Universal Uses a Novel Qualitative Forecasting Technique to Predict Advertising Demand.
Srinivas Bollapragada
Salil Gupta
Brett Hurwitz
Paul Miles
Rajesh Tyagi
Published in:
Interfaces (2008)
Keyphrases
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demand forecasting
qualitative and quantitative
short term
electricity markets
long term
qualitative reasoning
neural network
online advertising
electricity consumption
social networks
quantitative and qualitative
inventory control
inventory systems
grey model