A markovian model of consumer buying behavior and optimal advertising pulsing policy.
Hossein ArshamPublished in: Comput. Oper. Res. (1993)
Keyphrases
- computational model
- experimental data
- high level
- probability distribution
- mathematical model
- closed form
- prior knowledge
- state dependent
- neural network
- conceptual model
- statistical model
- theoretical framework
- management system
- probabilistic model
- dynamic programming
- multi agent
- objective function
- reinforcement learning