Smart marketing in Brazilian digital TV system through a recommendation ads.
Alan Menk dos SantosDavid BianchiniPublished in: Multim. Tools Appl. (2015)
Keyphrases
- digital tv
- tv programs
- online advertising
- digital video
- interactive multimedia
- recommender systems
- collaborative filtering
- social media
- data mining
- interactive tv
- website
- keywords
- user preferences
- real time
- user behavior
- sponsored search
- remote control
- display advertising
- computer simulation
- online learning
- information retrieval