Responses to an advergaming campaign on a mobile social networking site: An initial research report.
Shintaro OkazakiMaría Jesús YagüePublished in: Comput. Hum. Behav. (2012)
Keyphrases
- social networking sites
- social networking
- mobile devices
- mobile phone
- mobile communication
- social media
- social networks
- mobile learning
- online social networks
- mobile users
- autonomous mobile
- initial set
- mobile applications
- mobile networks
- mobile environments
- location aware
- mobile technologies
- mobile terminals
- m learning
- refinement process