Techniques Toward Optimizing Viewability in RTB Ad Campaigns Using Reinforcement Learning.
Michael TashmanJohn HoffmanJiayi XieFengdan YeAtefeh MorsaliLee WinikorRouzbeh GeramiPublished in: CoRR (2021)
Keyphrases
- display advertising
- reinforcement learning
- advertising campaigns
- online advertising
- function approximation
- state space
- web pages
- robotic control
- learning algorithm
- search advertising
- reinforcement learning algorithms
- model free
- markov decision processes
- optimal policy
- user behavior
- optimal control
- web search
- markov decision process
- learning agent
- learning process
- temporal difference learning
- transition model
- multi agent reinforcement learning
- contextual advertising
- data mining
- machine learning
- supervised learning
- sponsored search
- temporal difference
- data sets