Cognizant computing + transformative marketing: an intelligent solution for sustainable business development.
Valerie OnyiaEmmanuel C. OguPublished in: Bus. Process. Manag. J. (2021)
Keyphrases
- small and medium sized
- data mining
- tourism industry
- financial services
- decision making
- knowledge management
- business managers
- case study
- return on investment
- software engineering
- electronic commerce
- supporting collaborative
- support systems
- customer relationship management
- theoretical framework
- business management
- development process
- business process
- social media
- information systems
- business innovation
- technical infrastructure
- cross selling
- competitive intelligence
- commercial banks
- digital technologies
- data mining technology
- business intelligence
- optimal solution