Rabbit or Tortoise? Rethinking Customer Acquisition at Dravya Bank.
Vamsi VallurupalliIndranil BosePublished in: Commun. Assoc. Inf. Syst. (2018)
Keyphrases
- banking industry
- banking services
- commercial banks
- electronic commerce
- customer satisfaction
- low cost
- acquisition process
- marketing strategies
- human subjects
- customer service
- ground truth
- return on investment
- risk management
- customer relationship management
- database
- decision making
- customer behavior
- internet banking
- real world
- driving forces
- retail banking
- databases